AI in SEO: How Artificial Intelligence Is Changing Search Artificial Intelligence (AI) is transforming the way search engines work. Today, SEO is no longer just about keywords and backlinks. Search engines like Google use AI to understand user intent, analyze content quality, and deliver more relevant search results. In this blog, we will explore how AI in SEO is changing search and how bloggers can adapt to rank higher. What Is AI in SEO? AI in SEO refers to the use of machine learning, natural language processing (NLP), and data analysis by search engines to understand content and user behavior. Instead of matching exact keywords, AI focuses on meaning, context, and relevance. This helps search engines provide accurate answers and improve the overall user experience. How Artificial Intelligence Is Changing Search 1. Smarter Search Algorithms Google uses AI-based systems such as RankBrain, BERT, and MUM to understand complex search queries. These systems help Google inte...